SEO Companies & Why They Monitor Your Competitors

Strategies based on what it will take to outperform your competitors and get you to the top.

Browsing your competitors’ websites and social media profiles is an effective tool. This is an easy and convenient way to learn new strategies and marketing tactics you might not be using. When SEO companies do competitor research, they can show you where you underperform compared to your competitors. Therefore, you find what actions you can take to improve your performance in those areas.

Avanaire Design is a top Cleveland SEO company due to our high-value, affordable SEO services and competitor research. Our SEO strategies make our clients serious competitors for the top search results in their industry.

For competitive intelligence, we perform competitive research, gaining insight into what your competitors and industry leaders are doing to be successful on the Internet. Our strategies are then based on what it will take to outperform your competitors and get you to the top.

With Avanaire Design marketing firm, you can always expect the very best SEO services from our skilled and dedicated team. Our goal is to generate a steady flow of new customers for your business.

How are your competitors getting your audience’s attention?

What keywords are they optimizing for? Are they using tools like SEM Rush and Moat? We gain insights into keywords being bid on by your competitors and what their search ads look like. Knowing what you’re going up against for that precious attention span of your target audience is crucial.

What is their link building strategy?

There are several tactics for building links, and it’s important to identify what your competitors are and are not doing. Top backlinks are a quick way to see what kinds of partnerships or relationships your competitors might be building.

• Do they have a press release strategy?
• Can you find any links that look “paid”?
• Are they submitting their site to directories?
• How consistently are they utilizing blogger outreach and content marketing?
• Are they building partnerships or sponsoring events?

What does their social media strategy look like?

Which platforms are they using and how often are they posting? What offers are they advertising to their followers? Are their posts getting engagement? Check out what types of content sparks the most engagement. Monitoring your competitor’s social media strategies can give you inspiration for putting your own spin on topics.

Competitor Research vs Copycat Tactics

One of the biggest mistakes SEO companies can make is to take your new competitor intelligence and turn your marketing strategy into a copycat strategy. We want to learn from your competitors. Avanaire Design will use this competitor insight to create a strategy that will help your business outperform your competitors.

To learn more about how we can help you strengthen your online presence, or to schedule a consultation about your website development Cleveland, Ohio needs, contact Avanaire Design web design in Akron at 330.688.1324 or submit your questions via our contact form.