Why is Content Marketing important?

Content marketing generates 3x as many leads as outbound marketing, drives six times higher conversion rates, and has the potential for a 7.8-fold boost in web traffic.

Content marketing builds trust and relationships with your consumers by providing them with the information they need to make an educated decision. Content marketing helps you connect and educate your leads and customers, which in turn helps improve conversions.

SEO Content Writing Services

Our content marketing specialists help companies create sustainable brand loyalty by providing valuable information to consumers. Our top content marketing specialists can help attract attention and generate new leads through your website. While adding content to your site, all of Avanaire Design’s content writing is SEO-driven.

What is SEO Content Writing?

SEO content writing, also known as SEO copywriting, is writing that is focused on search engines and specific key phrases. These key phrases are what people type into search engines while looking for a product or service.

One of the biggest challenges that content writers face is creating content that is optimized for search engines and still appeals to the readers. Avanaire Design’s approach to content writing is that people come first, before the search algorithms, still keeping search engine’s needs still in mind. Because writing for both is possible! 

SEO copywriting is all about creating useful, compelling and valuable content that targets your specific keywords. It helps you target your customers and solve their specific problems with well-crafted content. Appealing to your end-user and solving a particular problem makes your content valuable and relevant.

Our team of SEO experts create quality content for your site and links to make Internet users happy. We know how to do what it takes to provide the results searchers want. The Avanaire Design team understands that to make search engines happy your site needs to make users happy.

Email Content Writing 

Our content writing services aren’t limited to just on-site content. Our content marketing specialists have successful experience with email content writing and email marketing campaigns.

Email marketing campaigns are a series of emails used to communicate with current and potential customers. Avanaire Design web design in Akron knows that a successful email marketing campaign prompts your contact list to take action, engage with your business, and ultimately results in more leads and sales.

Our content writers know that for an email campaign to be successful each email needs to be personalized and must provide something of value to your readers. Our email content writers will make an emotional connection with your readers and remind them that your company is human.

SEO Content Strategy 

While high search engine rankings can be hard to achieve, Avanaire Design understands what it takes to get your business to the top, even with Google’s high standards. We use best practices for SEO by focusing your content on your human visitors to build a sustainable online business that continues to bring in new organic site traffic for the years to come. We keep your content valuable and relevant to your intended audience and make your website the expert in your industry.

If your users love your website, search engines will too. We use the latest online tools, techniques, and strategies to gain the right kind of traffic and we provide you with measurable results. You’ll know your site is working because you will benefit from the effects of it.

To learn more about how we can help you strengthen your online presence, or to schedule a consultation about your website development needs, contact Avanaire Design at 330.688.1324, or submit your questions via our contact form.