What is SEO and can it help you?

Using SEO to turn your website into the expert in your industry.

To turn your website into the expert in your industry, you must first have an understanding of what SEO is. Avanaire Design marketing firm takes pride in our in-depth knowledge of SEO and how it works.

Simply put, SEO (search engine optimization) is how well your website is optimized to rank on search engines like Google, Bing, and Yahoo. Still confused? Let’s dig deeper. When you perform a Google search, like “SEO Companies,” you will see a list of results with the top-ranking websites showing up first and descending in the order of how Google ranks them. They ranked high by optimizing their site for that specific keyphrase.

Because of the content on their site, and their team of SEO gurus, Google has decided this site knows what they’re talking about. They’re providing relevant, useful information on this topic. And it’s making their users happy, which is, in turn, making the search engines happy. While getting to the top of that long Google results list can be challenging, Avanaire Design knows what it takes to make it possible.

What is organic traffic in SEO?

“YES! We want to the top of Google results! But can’t I just pay for ads for this?” No. Paid Ads (PPC) and Search Engine rankings (SEO) are different.

Pay-per-click ads can get expensive, very quickly. For PPC, you pay for search terms, that cost anywhere from pennies to many dollars per click. In plain words, paid ads are like renting a home. You pay recurring costs that arise due to factors outside of your control. You’re renting that ad space but it’s not truly yours. If a competitor comes in with a higher quality score and/or bid-offer, their ad will overrank yours.

SEO is more like purchasing a home. You take out a mortgage (an investment) that has long-term value (equity) and full ownership to show for it. SEO gives your website trust, credibility. You earn your ranking spot in search engines, and it can only be taken away if a competitor earns that spot above you.

What we do to improve your SEO rankings:

Adding Equity with Content Marketing

Once a page is created, it exists forever. Congratulations, you just added equity to your SEO investment! While having a large website, with a lot of pages significantly helps your SEO rankings, each page still needs to be optimized for a specific keyphrase/topic.

The secret to creating content that is optimized is for it to please both the search engines and your site visitors. Our team of SEO experts create quality content and links to make Internet users happy. We know how to do what it takes to provide the results searchers want. The Avanaire Design team understands that to make search engines happy your site needs to make users happy.

What is SEO? | Making Renovations with On-Page SEO

The on-page SEO factors go deeper than your site’s content. When you renovate your new house, you don’t just paint the walls and say job done. You patch the holes, maybe replace the carpet, fix the trim, and maybe even change the light fixtures.

On-page SEO is this deep level of your site’s HTML. It includes optimizing title tags, meta descriptions, sub-headings, internal links, image names, and ALT tags.

Our experts know how to strategically place your SEO keywords and phrases on your page while avoiding over optimization. Google and other search engines will penalize your site if you attempt to use keywords too many times through the content. We understand how to keep your on-page SEO well balanced and relevant.

Friendly Neighbors with Off-Page SEO | What is SEO?

Neighbors who care for their home as much as you do increases the quality of your neighborhood. These friendly neighbors are your off-page SEO.

Digging deeper into what is SEO, what is off-page SEO? Off-page SEO includes your backlinks. You know, those friendly neighborhood websites linking back to your website.

Though you may not have direct control over the off-page factors of your SEO and who links back to you, Avanaire Design knows the best practices to improve your chances of having these factors work out in your favor.

Our team knows how to get quality backlinks from neighbors who care for their site as much as you do. We get that the more relevant and interesting your content is, the more likely others will be to link to your content and share it on social media. And the more users trust your content, the more the search engines will as well.

What is SEO and How it Works

Now that you have an understanding of what SEO is, you can see how ranking high in the search engines can be challenging. Don’t worry, though. You can count on the Avanaire Design team! We understand what it takes to get your business to the top of search rankings even with Google’s high standards. Our marketing experts use best SEO practices by focusing your content on your human visitors to build a sustainable online business that continues to bring in new organic site traffic for the years to come. We keep your content valuable and relevant to your intended audience.

Our team uses the latest online tools, techniques, and strategies to gain the right kind of traffic and provide you with measurable results. You’ll know your SEO strategy is working because you will benefit from the effects of it.

To learn more about how we can help you strengthen your online presence or to schedule a consultation about your website development Cleveland, Ohio needs, contact Avanaire Design web design in Akron at 330.688.1324 or submit your questions via our contact form.